VELOCITY

THE START

Movement begins with intention.

Explore Capsule

Rooted in Jamaican culture. Carried worldwide.

Velocity is the calm moment before motion — where focus, balance, and intention align.
Not speed, but the decision to move with quiet confidence.

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The Start Snapback Hat

$35.00 USD
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SMLXL2XL

The Start Garment-Dyed Tee

$50.00 USD
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SMLXL2XL3XL

The Start Hoodie

$70.00 USD
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SMLXL2XL3XL

The Start Sweatshirt

$60.00 USD

Culture Carriers Worldwide

From Kingston to Toronto, London to New York—the movement is global. We don't chase trends. We carry culture. Join the ones who wear it with intention.

#CarryTheCulture

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RASTAFARI FOUNDATIONS
HOT LIKE SCOTCH BONNET PEPPER
MISSION TO DUH GUD

Capsule Highlights

Intentional pieces from our cultural capsules.

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SMLXL2XL3XL

Sekkle Globe Hoodie

$70.00 USD
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SMLXL2XL3XL

Sweet Reggae Music Garment-Dyed Tee

$50.00 USD
Revolution Oversized Faded T-Shirt
SMLXL2XL3XL

Revolution Oversized Faded T-Shirt

$55.00 USD
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SMLXL2XL3XL

Wear Your Legacy Sweatshirt

$60.00 USD
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SMLXL2XL3XL

Wear Your Legacy Hoodie

$70.00 USD

Carry the Story

Jamaican Women
Yard Talk

Jamaican Women

Lioness Rising: The Unsung Power of Jamaican Women in Shaping Culture When people talk about Jamaican culture, they...
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